Strategy is about making choices. We support top management in making the right decisions – as well as designing a strategy and developing action plans for their realisation.

Strategy design, development and implementation are at the heart of what we do. As part of our strategy practice, we help you build management capacity, assist you in successfully coping with change and transition, and help your Board and senior management gain strategic clarity.

We support our clients on important topics and at different stages in their development:

  • Market and competitive analysis
  • Business models and transformation (refine existing and define new business models)
  • Product design and development
  • Corporate finance, investment structure and restructuring
  • Mergers and Acquisitions (M&A)
  • Partnerships
  • Corporate governance

A successful strategy is based on good analysis and smart design. We assist top management in:

  • Competency analysis (resources, capabilities and competencies)
  • Market and competitive analysis
  • Competitive advantage identification
  • Market positioning
  • Business model design
  • Design of suitable governance structures
  • Assessment of M&A or partnership opportunities (identification, due diligence, pre-merger / pre-partnership analysis)
  • Design and implementation of post-merger strategies

Focus areas within our Strategy Practice include:


This is about gaining competitive advantage over your rivals. An analysis of the market and the main competitors, coupled with an assessment of the specific competencies of your organisation, form the basis for the design of strategies that allow you to compete effectively in existing or new markets.


The highly fragmented state of the financial services industry in a number of markets makes the consolidation process within or across markets inevitable over time. We carry out the pre-merger strategic evaluation and due diligence of M&A candidates; help you in formulating an appropriate consolidation strategy; and accompany the post-merger process.


Shifting a business from a negative trajectory to a positive growth path requires a sound understanding of the industry, experience with the implementation of turnaround models and approaches, and strong leadership skills to avoid talent drain and focus all stakeholders on the new goals. We can provide teams of experts in these areas that will support the Board and management to successfully turnaround their business.


The business system is a tool that helps define an organisation’s business strategy. In businesses with defined value propositions and laid out key business processes, the business system allows for the formulation of a set of actions to achieve a competitive advantage. Business system analysis can identify areas for business model strengthening, development or modification.­


To evaluate any investment, it is necessary to have a deep understanding of the sector, knowledge of and insights into trends and developments, and on-the-ground experience of the inner workings of such target companies. Our experts cover several sectors, markets and company types. Understanding the risk profile of an opportunity is most the important first step in investing. MF Strategy can identify investment opportunities that meet your specific selection criteria. Our services encompass due diligence and investment structuring among others.